Smartphone Product Announcement Trends

The smartphone market hit a critical milestone with over a billion smartphones shipped in 2013. Just in the US, there were 99 unique smartphone products announced that year from 8 leading manufacturers. This trend is down from the peak of 138 product announcements in 2012. In this excel document, we examine the trends of smartphone announcements starting in 2008, leading up to today. For assistance with selecting appropriate devices, refer to the Smartphone Hardware Recommendations page.

Data was collected from a variety of device databases. The resulting graph should only be viewed as an approximate indicator of releases. To get an accurate count, some devices were identified as duplicates and did not contribute to the count. For example, the Samsung Galaxy Note 2 had 5 unique SKUs and release dates for each carrier (T-Mobile, AT&T, Verizon, Sprint, and MetroPCS), all 5 were counted as 1 product announcement.

Device selection was based on the following criteria:

  • Manufacturer's devices sold in the US based on observed device availability
  • Carrier-independent (eg Samsung Galaxy Note 2 as described above)
  • Runs a current-generation mobile operating system (Android, BlackBerry OS, iOS, Windows Phone)
  • Windows Phone devices (WP) counted separately

Device count per year

For more information regarding this topic, contact Ted Moskalenko in ISC,

Revised on July 10, 2014

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Date Posted: February 18, 2014 Tags: Android, iOS, Windows Phone, BlackBerry, Trends, Mobile

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